{"slug":"set-up-your-own-online-store","title":"Set up your own online store","description":"Choose how customers get their orders — pickup, delivery or shipping — and make the store look like yours.","section":"vendor","sections":["vendor"],"tags":["online-store","orders"],"aliases":["configure online store","set up my shop","pickup and delivery","shipping","fulfillment"],"updated":"2026-10-17","published_datetime":null,"promoted":false,"related":["selling-perquisites","custom-storefront-url"],"links":[],"images":{},"video":{"provider":"vimeo","id":"731037381","url":"https://vimeo.com/731037381","embed_url":"https://player.vimeo.com/video/731037381","title":"Configuring your Vendor Online Store","duration":552},"source_commit":null,"body_format":"markdown","nav":{"section":"vendor","group":"Sell your products","previous":{"slug":"selling-perquisites","title":"What you need before you can sell"},"next":{"slug":"vendor-market-store-eligibility","title":"Join a market's online store"}},"related_articles":[{"slug":"selling-perquisites","title":"What you need before you can sell","description":"The two things to set up before you can take money from customers, online or in person."},{"slug":"custom-storefront-url","title":"Choose your own store web address","description":"Give your online store a short address with your own name in it."}],"body":"This is your own direct online store, separate from selling through a\nmarket's store. Before it can take an order it needs at least one way of\ngetting goods to the customer — **pickup**, **delivery** or **shipping**, in\nany combination — and you can make it look like yours too. A new store shows\na red banner until you set one up. Click **Add-ons**, then **Online Store**.\n\n!!! important \"There's an extra fee\"\n    Every item sold through your online store carries an additional 2.5% fee.\n\n![The Add-ons menu open, with Online Store](https://articles.marketspread.com/images/set-up-your-own-online-store/01-addons-menu.png)\n\nClick **Enable**.\n\n![The Online Store pitch, with Enable in the top-right corner](https://articles.marketspread.com/images/set-up-your-own-online-store/02-store-disabled.png)\n\n## Pickup\n\nClick **Enable pickup**.\n\n**Auto Market Locations** is on to start with, which keeps your pickup times\nin step with the markets you're booked at. Two settings control the ordering\nwindow around each one:\n\n- **Auto Market Days Out** — how far ahead customers can order. It starts at\n  14 days. Set it to 5 and, for a Saturday 9am market, ordering opens the\n  Monday at 9am.\n- **Auto Market Order Time Window** — how long before the market you stop\n  taking orders, so you have time to pack. Set it to 15 and ordering closes\n  at 6pm the night before a 9am market.\n\nYou can charge for pickup. Choose a flat rate or a percentage under **Cost\nCalculation**, then set the amount. Turn on **Offer Free Pickup** to waive it\nover a certain order value, set under **Free Pickup Minimum**.\n\n![Local Pickup turned on: Auto Market Days Out set to 5, Order Time Window to 15, a 10% pickup fee, free pickup over $35, and Pickup Locations](https://articles.marketspread.com/images/set-up-your-own-online-store/03-pickup-settings.png)\n\n### Your own pickup places\n\nYou don't have to be at a market to offer pickup. Click **Pickup Locations**,\nthen **Create**:\n\n1. Name it, so customers recognize it.\n2. Add the address.\n3. Add a note — this is where collection instructions go.\n4. Use **Enabled** to switch it on and off.\n5. Set **Automatic Deactivation** to close ordering at a set time, handy if\n   you change what you sell each week.\n6. Add at least one day, with a start and end time. Click **Add weekday** for\n   more.\n7. Click **Save**.\n\n   ![A new pickup location, named, addressed and set for Saturdays](https://articles.marketspread.com/images/set-up-your-own-online-store/04-pickup-location-form.png)\n\n![The Local Pickup Locations list, with the new location](https://articles.marketspread.com/images/set-up-your-own-online-store/05-pickup-locations-list.png)\n\n## Delivery\n\nThis is delivery you do yourself. Click **Enable delivery**.\n\nChoose how you charge under **Cost Calculation** — **Flat Rate**, **Per\nMile** or **Percentage** — then set the amount. Per mile is worked out for\nyou. Turn on **Offer Free Delivery** to waive it over a certain order value,\nset under **Free Delivery Minimum**.\n\n![Local Delivery turned on: $1.50 a mile, free over $50, and Delivery Start Points](https://articles.marketspread.com/images/set-up-your-own-online-store/06-delivery-settings.png)\n\nYou also need a starting point, which customers never see. It is what\ndistances are measured from. Click **Delivery Start Points**, then\n**Create**, and give it a name, an address and how far you are willing to\ntravel, under **Max Distance**. One is enough for almost everybody.\n\n![A new delivery start point, with a 15 mile range](https://articles.marketspread.com/images/set-up-your-own-online-store/07-delivery-location-form.png)\n\n![The Delivery Start Points list, with the new start point](https://articles.marketspread.com/images/set-up-your-own-online-store/08-delivery-locations-list.png)\n\n## Shipping\n\nClick **Enable shipping**. Set a flat rate under **Flat Rate Price**, and\npick the delivery estimate customers see at checkout under **Flat Rate Time\nEstimate**. Turn on **Offer Free Shipping** to waive it over a certain order\nvalue, set under **Free Shipping Minimum**.\n\n![Shipping turned on, with a flat rate, a delivery estimate and free shipping over $75](https://articles.marketspread.com/images/set-up-your-own-online-store/09-shipping-settings.png)\n\n!!! note \"Products have to be marked shippable\"\n    The first time you save with shipping turned on, you're asked to **Mark\n    all shippable**, which turns it on for every product at once. Otherwise\n    you set it product by product, and anything not marked will not ship.\n\n## Make it look like yours\n\nOpen the **Storefront** card and click **Enable storefront**.\n\n1. Type a name for your store's web address.\n2. Choose an ending from the list.\n3. Click **Select**.\n\n   ![The store address picker, with a name typed in, an ending chosen and Select enabled](https://articles.marketspread.com/images/set-up-your-own-online-store/10-storefront-domain-picker.png)\n\n- **Custom Domain** — click **Modify** beside it to change your store's web\n  address.\n- **Background Color**, **Text Color**, **Primary Color** and **Secondary\n  Color** — set your own colors for the store.\n\nClick **Save** when you are done.\n\n![The storefront's design: Custom Domain and the four colors, with Save in the top-right corner](https://articles.marketspread.com/images/set-up-your-own-online-store/11-storefront-settings.png)\n\nOnce it's saved, click **Visit Store** to see what customers see — there is\nno Marketspread branding on it, and search and category filters are built in.\nYou're still present in the regular marketplace as well.\n\n![The storefront card after saving, with Visit Store now shown](https://articles.marketspread.com/images/set-up-your-own-online-store/12-storefront-saved.png)\n\n## Turn off your online store\n\n1. Click **Disable online store**.\n\n   ![The Disable online store button, at the bottom of the page](https://articles.marketspread.com/images/set-up-your-own-online-store/13-disable-store.png)\n\n2. Click **Disable** to confirm.\n\n   ![The confirmation, with Disable and Cancel](https://articles.marketspread.com/images/set-up-your-own-online-store/14-disable-confirm.png)"}